Download our new Lancs Child and Family app!
Our new family-focused app gives lots of information and advice.
Our new family-focused app gives lots of information and advice.
Anya. The 24/7 pregnancy, parenting and baby feeding support app
Lancashire and Baby Friendly Together have partnered with Anya (formerly LatchAid) to offer FREE PREMIUM ACCESS to all local resident parents and parents-to-be!
Premium access is available from pregnancy until your baby is 4 months old.
Anya is a digital health app providing women’s health support through key life-journeys like pregnancy, parenting, fertility and menopause. The app offers personalised, AI-powered 24/7 support, with specialist chat, virtual communities and more. Trusted by the NHS, Anya combines expert-written information, 3D animations and peer support to empower improved wellbeing.
Anya is a pioneering breastfeeding and early parenthood app that provides parents with:
Do you live within the banner of Lancashire County Council?
Do you own a smartphone, tablet or similar device?
Search ‘Anya’ in your App Store and once you’ve downloaded the app to your device, simply register your details. By entering your Lancashire based postcode this allows you access to the full premium version of the app for FREE throughout your pregnancy and for the first 4 months after baby is born.
Discover more about the offer here Lancashire – Meet Anya. To find out more about what Anya has to offer visit their webpage Anya – 24/7 Tailored Healthcare Support or download the app to your smartphone or tablet today. To discuss further you can contact your Health Visitor or our Duty number on 0300 247 0040.
Remember the app isn’t just for mothers, there is some great support for dads too. Your Health Visitor or Anya can help support you using the app.
Feedback from a mother who used the app:
Emma, Breastfeeding Mother
Did you know Anya is now available in other languages? Arabic, Urdu, Bengali and more in the works! See here for more information
The only women’s health app powered by empathy and innovation
Anya is a multi-award-winning Health Tech start-up that combines innovative AI with leading healthcare expertise to support women through key life stages – from fertility and pregnancy to parenting, menopause, and menstrual health.
The unique app offers 24/7 access to personalised support through AI-powered conversations, expert consultations, and curated peer communities. Anya is trusted by the NHS and employers, supporting 7.2m population, and has been recognised with the National AI Award 2024.
See here for a BBC news article which went viral
Anya has won multiple awards and competitive grant funding from Innovate UK, EU, Q Exchange and UnLtd and Dr Davies has won the prestigious Women In Innovation Award, being named one of the UK’s top 40 women innovators and the Business Insider 42 under 42.
LatchAid (later rebranded as Anya) was set up by Dr Chen Mao Davies, an Oscar and BAFTA-winning expert in computer graphics and animation, after facing her own struggles with breastfeeding, pain and subsequent depression. She realised that mothers needed maternal support fit for the 21stcentury; a smart, on-hand, interactive way to learn vital and practical breastfeeding skills.
Dr. Davies, said: “We believe that every mother deserves the support and empowerment to give their child the best start in life.This is at the core of everything we do. I understand first-hand the challenges that mothers face, that is what motivated me to start LatchAid. I know we canhelp mothers overcome these struggles.”
The app was launched on Apple App Store on Thursday 5th August 2021 during World Breastfeeding Week, which aims to raise public awareness and galvanise action on breastfeeding every year.
Anya has already been beta tested by over 1,000 people in 20 countries across six continents. The app has been co-developed with leading infant feeding, baby development and maternal health specialists. Mothers, mothers-to-be and professionals alike agree that it is reliable and accurate, that it can improve confidence in new mothers and improve breastfeeding skills. Anya’s user study showed that it has helped over 70% of breastfeeding mothers increase their confidence and skills in just four weeks and over 80% of mothers and healthcare professionals, said they would recommend Anya to friends, family, and clients.
